Made
properly,
measured
honestly.

01 RETENTION 02 ORGANIC 03 LIFECYCLE 04 CONTENT

We would rather be the agency you can check than the agency you have to believe.

Owned channels first,
rented ones on merit.

02 / Statement
01 RETENTION STRATEGY02 ORGANIC SEARCH03 LIFECYCLE EMAIL AND SMS
04 CONTENT STRATEGY05 ANALYTICS AND ATTRIBUTION06 SEARCH

Five disciplines.

  1. 01
    Retention strategy

    segmentation, cadence and offers built around repeat purchase

  2. 02
    Organic search

    technical fixes and content that compounds

  3. 03
    Lifecycle email and SMS

    the programmes that carry revenue between campaigns

  4. 04
    Content strategy

    fewer pieces, each with a job to do

  5. 05
    Analytics and attribution

    tracking you can defend in a board meeting

  6. 06
    Search

Notes on each discipline further down
5Disciplines
4Engagements at a time
2WReview cycle
10DFirst read

Three rules we keep.

01

Misses listed first

The weekly read opens with what did not work. It is the only way the wins stay credible.

02

One number a quarter

Everything else is maintained, not improved. A narrower promise, and one we keep.

03

Everything stays in
your accounts

Transparency and control are yours. All data, campaigns and assets live in your own platforms, documented.

How a project runs.

  1. 01 BaselineBaseline

    Agree what is currently true, and how we will know it changed.

  2. 02 ShortlistShortlist

    Pick the smallest set of changes that could move the number.

  3. 03 RunRun

    Ship them properly, one at a time, with the tracking checked first.

  4. 04 RecordRecord

    Write down what happened, including the parts that did not work.

The details are the product.

Figure 1. Kraft roll, unbleached. Recycled. Figure 2. Paper texture, embossed. 250gsm.

Every piece is built to be read twice: once by the customer, once by the person checking whether it worked.

Writing.

  • FEB 03, 2026A measurement baseline you can actually reproduceWhat to write down before you change anything.
  • JAN 04, 2026Attribution is not a tool problemMost of the disagreement is about definitions, not data.
  • MAR 26, 2026Why most lifecycle audits find the same four thingsAnd why the order you fix them in matters more than the list.
  • MAY 16, 2026Segmentation past the obviousWhen splitting the list stops paying and what to do instead.

Questions.

01    What if the audit says we do not need you?

Then it says that. It happens often enough that we would rather find out in week two than month six.

02    Can you work with our current platform?

Almost certainly. Platform migrations are a last resort, not an opening move.

03    What do you need from us to start?

Read access to the data, the sending platform and the store. Nothing else until we have looked.

04    Do you work with our existing team?

Usually. Most of the useful work is unblocking people who already know what to do.

05    How do you price?

By scope, agreed up front. No percentage of spend, because it pays us to spend more.

Tell us
about
the work.

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